Koreans have long been admired for their flawless and youthful-looking skin, and a prominent aspect of their beauty standards is the small face. Often referred to as the “V-shaped face,” this facial feature is characterized by a slender jawline and a sharp chin, creating the illusion of a small and well-defined face. While genetics certainly play a role in determining facial structure, many Koreans turn to cosmetic procedures like HIFU, also known as High-Intensity Focused Ultrasound to achieve and maintain their small face. In this article, we will explore the reasons behind Koreans’ preference for a small face and how HIFU is used to achieve this coveted look.
Understanding The Small Face Phenomenon

The small face has become a prominent beauty standard in South Korea and many other Asian countries. It is believed to make individuals appear more youthful, elegant, and photogenic. Achieving this look is not just about having a petite face; it often involves reshaping the jawline and chin for a slimmer and more balanced appearance.
The Role Of Genetics
Genetics can indeed play a big role in determining one’s facial structure, including the shape of the jawline and chin. Some Koreans are naturally blessed with small faces due to their genetic makeup. However, for those who do not possess these features naturally, there are cosmetic options available, with HIFU being one of the most popular choices.
HIFU: The Non-Invasive Solution
HIFU is a non-invasive cosmetic procedure that has gained widespread popularity in South Korea, particularly among those looking to achieve a small face. HIFU utilizes focused ultrasound energy to target specific areas beneath the skin’s surface, stimulating collagen production and tightening the tissues. This results in a natural-looking lift and contour, making it an ideal choice for those aiming for a V-shaped face.
The HIFU Process
Consultation: The journey to a smaller face with HIFU begins with a consultation with a qualified professional. During this session, the patient’s facial structure is analyzed, and expectations are discussed.
Pre-treatment Preparations: Before the HIFU procedure, the patient’s face is thoroughly cleansed, and any makeup is removed. A topical anesthetic cream may be applied to minimize discomfort during the treatment.
Treatment Session: During the HIFU session, ultrasound energy is directed at precise depths beneath the skin’s surface to stimulate collagen production. This typically takes about 30 to 60 minutes, depending on the areas treated.
Post-treatment Care: There’s little to no downtime after a HIFU procedure, making it a convenient option for those with busy schedules. Patients can typically return to their daily activities immediately after the treatment.
Benefits of HIFU for a Small Face
Non-Surgical: HIFU provides a non-invasive alternative to traditional surgical procedures for reshaping the face, such as jawline reduction surgery. This means minimal pain, no scarring, and a quicker recovery.
Natural Results: HIFU offers gradual improvements over a few months, resulting in a natural and subtle V-shaped face that doesn’t appear overdone.
Minimal Side Effects: Compared to surgery, HIFU has fewer potential side effects and complications, making it a safer option.
Long-Lasting Results: The collagen stimulation initiated by HIFU can continue to improve the face’s contour for up to six months, providing lasting results.
What Does HIFU Do To Achieve A Small Face?
HIFU is a non-invasive cosmetic procedure that uses ultrasound energy to stimulate collagen production and tighten the skin.
While it doesn’t directly change the size of the face, HIFU offers several benefits that contribute to a more sculpted and youthful appearance, giving the illusion of a smaller face.
Here’s how HIFU achieves these effects and its associated benefits:
Skin Tightening
Collagen Stimulation
HIFU penetrates deep into the skin layers, targeting the foundational tissues. The heat generated stimulates collagen production, leading to improved skin elasticity and firmness.
Lifting Effect
By tightening sagging skin, particularly in the lower face and jawline, HIFU creates a lifting effect, reducing the appearance of jowls and creating a more defined facial contour.
Jawline Definition
Contouring
HIFU can enhance the definition of the jawline by tightening loose skin in the neck and lower face. This contributes to a more refined and sculpted jawline, giving the face a slimmer appearance.
Reduced Double Chin
Fat Reduction
HIFU can target and reduce localized fat deposits, including those contributing to a double chin. This can result in a more streamlined and contoured neck and jaw area.
Improved Skin Texture
Fine Line Reduction
Collagen stimulation by HIFU improves skin texture, reducing the appearance of fine lines and wrinkles. Smoother skin contributes to an overall youthful and refreshed look.
Non-Invasive Nature
No Downtime
HIFU is a non-invasive procedure with minimal downtime. Unlike surgical interventions, it allows individuals to resume their daily activities shortly after the treatment, making it a convenient option for those seeking facial rejuvenation.
Gradual and Natural Results
Progressive Improvement
Results from HIFU are gradual, with the full effects becoming more apparent over several weeks. This natural progression allows for subtle and realistic changes to the facial appearance.
Does HIFU Requires Many Sessions To Achieve A Small Face?
The number of HIFU sessions required to achieve a smaller face can vary based on individual factors, including the current state of the skin and the desired outcome.
While some individuals may see visible results after a single session, the cumulative effects of multiple sessions often lead to more significant and longer-lasting improvements.
Here are some considerations regarding the number of HIFU sessions and the duration of results:
Visible Results After One Session
Some individuals may notice an immediate tightening and lifting effect after a single HIFU session.
This initial response is due to the contraction of existing collagen fibers and can provide a subtle improvement.
Cumulative Effects with Multiple Sessions
The full benefits of HIFU are often achieved through a series of sessions spaced over several weeks or months.
Each session builds upon the previous one, stimulating collagen production and enhancing skin tightening.
Duration of Results
The longevity of HIFU results can vary. While some people experience effects lasting around 6 to 12 months, individual factors such as age, skin condition, and lifestyle can influence the duration of results.
Maintenance Sessions
To maintain the desired effects, individuals may opt for occasional maintenance sessions after the initial treatment series.
These sessions can help sustain the benefits of collagen stimulation and skin tightening.
Skincare and Lifestyle Factors
How well results are maintained also depends on skincare practices and lifestyle factors.
Proper sun protection, a healthy skincare routine, and overall well-being contribute to sustained improvements.
Conclusion
The preference for a small face among Koreans and the broader Asian community is deeply rooted in cultural beauty standards. While genetics may grant some individuals naturally small faces, HIFU has emerged as a non-invasive and effective solution for those seeking to achieve the coveted V-shaped face. As with any cosmetic procedure, it’s important to prioritize your well-being and make choices that align with your personal preferences and goals. Ultimately, the pursuit of beauty should be a journey that promotes self-confidence and self-expression while respecting individuality.
Medically reviewed by: Dr Chin Kok Ping

